Visual Search & Direct Mail: How This Duo Is Shortening The Path To Purchase

April 16, 2019

As marketers, we are always keeping our eyes out for new/better ways to connect and engage with customers. The latest trend to capture our attention here at SG360° is visual search, and particularly what using visual search in combination with direct mail can do for brands. 

3 Ways to Use Direct Mail As A Catalyst for Digital Engagement

February 18, 2019

There’s no arguing it – digital marketing is today’s go-to medium, and rightfully so – it’s easy to use and efficient. However, it’s these same factors that are causing performance to hit a wall. While brands’ usage of digital marketing goes up, conversion rates are going down as email fatigue...

Want More From Your Abandoned Cart Recovery Program? Add Direct Mail.

June 27, 2018

Abandoned cart. These two, seemingly simple words are causing an increasing amount of heartache across the e-commerce world. With an impact of $18 billion in annual lost revenue, cart recovery programs have become an integral part of e-commerce marketing strategies.

3 Ways Direct Mail Packs A Serious Punch for Online-Only Brands

May 30, 2018

With e-commerce as the backbone of today’s modern retail world there has been an almost meteoric rise of online-only brands. While these companies have found initial success through the economies of selling online, operating as a digital-only brand has introduced its own unique set of business...

Overcoming the Challenges of Digital Advertising With Direct Mail

May 03, 2018

As any marketer knows – no channel is perfect. Creating a successful marketing strategy requires understanding the challenges inherent in each channel and leveraging the right mix – both online and off – to compensate for those challenges. In the case of digital advertising, a strong...

4 Key Benefits of Direct Mail Product Sampling

April 03, 2018

We’re all familiar with the headlines – retail is in the midst of a seismic shift. E-commerce sales continue to accelerate while brick and mortar stores struggle. 

For product-based brands, this shift is driving a need to seek new ways to counter the stark reality of online shopping. For all...

Still Segmenting Customers By Generation? It's Time To Update Your Strategy.

March 13, 2018

Customer segmentation – it is and forever will be, one of the most critical practices undertaken by marketers in the pursuit of increasing the delivery, response and overall impact of their marketing efforts. 

In years past, customers were primarily segmented by generation and for the time, this...

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