Five Reasons Why Informed Delivery Should Be Part of Your Next Direct Mail Campaign

July 15, 2019

What if your next direct mail campaign simultaneously activated an interactive email campaign – without any additional cost? What if I told you that doing so could also earn you a discount on said campaign’s postage? With Informed Delivery, the USPS is offering B2C marketers exactly that...

Visual Search & Direct Mail: How This Duo Is Shortening The Path To Purchase

April 16, 2019

As marketers, we are always keeping our eyes out for new/better ways to connect and engage with customers. The latest trend to capture our attention here at SG360° is visual search, and particularly what using visual search in combination with direct mail can do for brands. 

Q&A with Former Postmaster General, Patrick Donahoe: Insights into the Postal Task Force Report

February 06, 2019

We recently sat down with former Postmaster General and current SG360° board member, Patrick Donahoe, to get his thoughts on the U.S. Department of Treasury’s recently released task force report United States Postal System: A Sustainable Path Forward.

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