COVID-19 Gifts Marketers a Once-in-a-Lifetime Opportunity

May 18, 2020

As we find our way through this unprecedented COVID-19 situation, things will evolve in both predictable and unpredictable ways. Right now, one thing is for sure… something is true that has never been so in our lifetimes, and likely will never be true again. That is the combination of consumer...

Direct Mail's Unique Opportunity Amid a Challenging Marketing Landscape

March 30, 2020

We’re in a global moment, one that feels uncharted and unfamiliar. Amid these changes, brands are monitoring and adapting to the impacts the coronavirus pandemic is having on their businesses. Marketers are tasked with navigating the current landscape to remain connected with customers and be...

Customer Retention: Building Relationships & Loyalty with Direct Mail

March 18, 2020

It’s the 21st century, the customer is king, and loyalty can be fickle.

While customer acquisition is typically the first priority in terms of business growth, customer retention efforts have been ramping up.

With the cost of acquiring new customers reaching a tipping point, companies are...

Off the Press - A Q&A With Bill Anderson, Director, Structural Design

December 03, 2019

If you are a direct mail marketer and haven’t worked with our structural design team yet, then you may be missing out. Recently I had the chance to sit down with Bill Anderson, an eleven-year veteran of SG360° and head of our Structural Design department, to talk about the importance of format...

Study Highlights Direct Mail's Ability to Convert Abandoned Carts

November 04, 2019

Direct mail retargeting, postal retargeting, whichever name you know the usage of direct mail to reactivate customers who’ve abandoned their carts by, studies are showing that this offline channel is proving successful at driving shoppers back online to complete their purchases.

Five Reasons Why Informed Delivery Should Be Part of Your Next Direct Mail Campaign

July 15, 2019

What if your next direct mail campaign simultaneously activated an interactive email campaign – without any additional cost? What if I told you that doing so could also earn you a discount on said campaign’s postage? With Informed Delivery, the USPS is offering B2C marketers exactly that...

Take Your Direct Mail Beyond "Hello John" with Variable Printing

June 25, 2019

As marketers well know, consumers expect consistent, personalized communications from the brands they interact with. 

Marketers themselves are accustomed to the simplicity and breadth of personalization digital marketing channels provide. Far fewer, however, are aware of the vast degree to which...

No Email? No Problem. Physical Addresses Are Re-Opening the Door to Engagement.

May 28, 2019

During the eTail West conference earlier this year, I had the chance to speak with marketers about the challenges that keep them up at night. One of the most common responses: The growing number of lapsed and lost email subscribers, and subsequently, what this meant for effectively reaching and...

SG360° Named A USPS 2019 Next Campaign Awards Winner

May 01, 2019

Each day our team members come to work with the driving goal of creating and distributing innovative direct mail programs.

Every piece that comes off our presses is met with pride as we thrive on helping our customers seamlessly weave the power of direct mail into their marketing mix.

Visual Search & Direct Mail: How This Duo Is Shortening The Path To Purchase

April 16, 2019

As marketers, we are always keeping our eyes out for new/better ways to connect and engage with customers. The latest trend to capture our attention here at SG360° is visual search, and particularly what using visual search in combination with direct mail can do for brands. 

All articles loaded