Study Highlights Direct Mail's Ability to Convert Abandoned Carts

November 04, 2019

Direct mail retargeting, postal retargeting, whichever name you know the usage of direct mail to reactivate customers who’ve abandoned their carts by, studies are showing that this offline channel is proving successful at driving shoppers back online to complete their purchases.

Five Reasons Why Informed Delivery Should Be Part of Your Next Direct Mail Campaign

July 15, 2019

What if your next direct mail campaign simultaneously activated an interactive email campaign – without any additional cost? What if I told you that doing so could also earn you a discount on said campaign’s postage? With Informed Delivery, the USPS is offering B2C marketers exactly that...

Take Your Direct Mail Beyond "Hello John" with Variable Printing

June 25, 2019

As marketers well know, consumers expect consistent, personalized communications from the brands they interact with. 

Marketers themselves are accustomed to the simplicity and breadth of personalization digital marketing channels provide. Far fewer, however, are aware of the vast degree to which...

No Email? No Problem. Physical Addresses Are Re-Opening the Door to Engagement.

May 28, 2019

During the eTail West conference earlier this year, I had the chance to speak with marketers about the challenges that keep them up at night. One of the most common responses: The growing number of lapsed and lost email subscribers, and subsequently, what this meant for effectively reaching and...

SG360° Named A USPS 2019 Next Campaign Awards Winner

May 01, 2019

Each day our team members come to work with the driving goal of creating and distributing innovative direct mail programs.

Every piece that comes off our presses is met with pride as we thrive on helping our customers seamlessly weave the power of direct mail into their marketing mix.

Visual Search & Direct Mail: How This Duo Is Shortening The Path To Purchase

April 16, 2019

As marketers, we are always keeping our eyes out for new/better ways to connect and engage with customers. The latest trend to capture our attention here at SG360° is visual search, and particularly what using visual search in combination with direct mail can do for brands. 

SG360° Recognized for Printing Excellence with 17 Graphics Excellence Awards

April 08, 2019

There is nothing more fulfilling than helping your customers achieve their direct marketing goals. However, being recognized by our industry peers for that work does provide a different sort of satisfaction – validation of our commitment to creating innovative direct marketing programs of the...

3 Ways to Use Direct Mail As A Catalyst for Digital Engagement

February 18, 2019

There’s no arguing it – digital marketing is today’s go-to medium, and rightfully so – it’s easy to use and efficient. However, it’s these same factors that are causing performance to hit a wall. While brands’ usage of digital marketing goes up, conversion rates are going down as email fatigue...

Q&A with Former Postmaster General, Patrick Donahoe: Insights into the Postal Task Force Report

February 06, 2019

We recently sat down with former Postmaster General and current SG360° board member, Patrick Donahoe, to get his thoughts on the U.S. Department of Treasury’s recently released task force report United States Postal System: A Sustainable Path Forward.

3 Strategies for Reducing Your Direct Mail Postage Costs

January 23, 2019

It’s that time of year, when the seemingly inevitable postal rate increases go into effect and marketers grimace as they assess the impact said increases will have on their budgets.

While the first inclination may be to cut – whether that’s programs or the number of recipients – this doesn’t...

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