We recently sat down with former Postmaster General and current SG360° board member, Patrick Donahoe, to get his thoughts on the U.S. Department of Treasury’s recently released task force report United States Postal System: A Sustainable Path Forward.
When it comes to brand-building, the science of color is a discipline unto itself. While certain colors encourage calm and tranquility, others energize or even induce hunger. They are perhaps one of the most compelling and memorable aspects of a brand and that’s why marketers rely so heavily on...
If you’ve earmarked budget for direct mail in 2018, chances are you’re aware of the new USPS® postage rates that went into effect this month – on January 21 to be exact. Accompanying the new rates and equally important, are the changes to the USPS’ Move Update Standards.