Q&A with Former Postmaster General, Patrick Donahoe: Insights into the Postal Task Force Report

February 06, 2019

We recently sat down with former Postmaster General and current SG360° board member, Patrick Donahoe, to get his thoughts on the U.S. Department of Treasury’s recently released task force report United States Postal System: A Sustainable Path Forward.

3 Strategies for Reducing Your Direct Mail Postage Costs

January 23, 2019

It’s that time of year, when the seemingly inevitable postal rate increases go into effect and marketers grimace as they assess the impact said increases will have on their budgets.

While the first inclination may be to cut – whether that’s programs or the number of recipients – this doesn’t...

Want More From Your Abandoned Cart Recovery Program? Add Direct Mail.

June 27, 2018

Abandoned cart. These two, seemingly simple words are causing an increasing amount of heartache across the e-commerce world. With an impact of $18 billion in annual lost revenue, cart recovery programs have become an integral part of e-commerce marketing strategies.

3 Ways Direct Mail Packs A Serious Punch for Online-Only Brands

May 30, 2018

With e-commerce as the backbone of today’s modern retail world there has been an almost meteoric rise of online-only brands. While these companies have found initial success through the economies of selling online, operating as a digital-only brand has introduced its own unique set of business...

Overcoming the Challenges of Digital Advertising With Direct Mail

May 03, 2018

As any marketer knows – no channel is perfect. Creating a successful marketing strategy requires understanding the challenges inherent in each channel and leveraging the right mix – both online and off – to compensate for those challenges. In the case of digital advertising, a strong...

Customer Data Security - Do Your Marketing Partners Have You Covered?

April 16, 2018

As the oft-quoted expression goes, "With great power comes great responsibility."

Data holds the greatest of power in today's business landscape. For the marketing partners you've entrusted your customer's data to, safeguarding this information requires the utmost responsibility.

4 Key Benefits of Direct Mail Product Sampling

April 03, 2018

We’re all familiar with the headlines – retail is in the midst of a seismic shift. E-commerce sales continue to accelerate while brick and mortar stores struggle. 

For product-based brands, this shift is driving a need to seek new ways to counter the stark reality of online shopping. For all...

Still Segmenting Customers By Generation? It's Time To Update Your Strategy.

March 13, 2018

Customer segmentation – it is and forever will be, one of the most critical practices undertaken by marketers in the pursuit of increasing the delivery, response and overall impact of their marketing efforts. 

In years past, customers were primarily segmented by generation and for the time, this...

Not Working With A G7 Qualified Printer? Here's Why You Need To Be

February 14, 2018

When it comes to brand-building, the science of color is a discipline unto itself. While certain colors encourage calm and tranquility, others energize or even induce hunger. They are perhaps one of the most compelling and memorable aspects of a brand and that’s why marketers rely so heavily on...

Understanding the USPS Move Update Standards

January 23, 2018

If you’ve earmarked budget for direct mail in 2018, chances are you’re aware of the new USPS® postage rates that went into effect this month – on January 21 to be exact. Accompanying the new rates and equally important, are the changes to the USPS’ Move Update Standards.

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