Visual Search & Direct Mail: How This Duo Is Shortening The Path To Purchase

April 16, 2019

As marketers, we are always keeping our eyes out for new/better ways to connect and engage with customers. The latest trend to capture our attention here at SG360° is visual search, and particularly what using visual search in combination with direct mail can do for brands. 

SG360° Recognized for Printing Excellence with 17 Graphics Excellence Awards

April 08, 2019

There is nothing more fulfilling than helping your customers achieve their direct marketing goals. However, being recognized by our industry peers for that work does provide a different sort of satisfaction – validation of our commitment to creating innovative direct marketing programs of the...

3 Ways to Use Direct Mail As A Catalyst for Digital Engagement

February 18, 2019

There’s no arguing it – digital marketing is today’s go-to medium, and rightfully so – it’s easy to use and efficient. However, it’s these same factors that are causing performance to hit a wall. While brands’ usage of digital marketing goes up, conversion rates are going down as email fatigue...

Q&A with Former Postmaster General, Patrick Donahoe: Insights into the Postal Task Force Report

February 06, 2019

We recently sat down with former Postmaster General and current SG360° board member, Patrick Donahoe, to get his thoughts on the U.S. Department of Treasury’s recently released task force report United States Postal System: A Sustainable Path Forward.

3 Strategies for Reducing Your Direct Mail Postage Costs

January 23, 2019

It’s that time of year, when the seemingly inevitable postal rate increases go into effect and marketers grimace as they assess the impact said increases will have on their budgets.

While the first inclination may be to cut – whether that’s programs or the number of recipients – this doesn’t...

Want More From Your Abandoned Cart Recovery Program? Add Direct Mail.

June 27, 2018

Abandoned cart. These two, seemingly simple words are causing an increasing amount of heartache across the e-commerce world. With an impact of $18 billion in annual lost revenue, cart recovery programs have become an integral part of e-commerce marketing strategies.

3 Ways Direct Mail Packs A Serious Punch for Online-Only Brands

May 30, 2018

With e-commerce as the backbone of today’s modern retail world there has been an almost meteoric rise of online-only brands. While these companies have found initial success through the economies of selling online, operating as a digital-only brand has introduced its own unique set of business...

Overcoming the Challenges of Digital Advertising With Direct Mail

May 03, 2018

As any marketer knows – no channel is perfect. Creating a successful marketing strategy requires understanding the challenges inherent in each channel and leveraging the right mix – both online and off – to compensate for those challenges. In the case of digital advertising, a strong...

Customer Data Security - Do Your Marketing Partners Have You Covered?

April 16, 2018

As the oft-quoted expression goes, "With great power comes great responsibility."

Data holds the greatest of power in today's business landscape. For the marketing partners you've entrusted your customer's data to, safeguarding this information requires the utmost responsibility.

4 Key Benefits of Direct Mail Product Sampling

April 03, 2018

We’re all familiar with the headlines – retail is in the midst of a seismic shift. E-commerce sales continue to accelerate while brick and mortar stores struggle. 

For product-based brands, this shift is driving a need to seek new ways to counter the stark reality of online shopping. For all...

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