SG360° Blog

Still Segmenting Customers By Generation? It's Time To Update Your Strategy.

(March 13, 2018)

Customer segmentation – it is and forever will be, one of the most critical practices undertaken by marketers in the pursuit of increasing the delivery, response and overall impact of their...

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Not Working With A G7 Qualified Printer? Here's Why You Need To Be

(February 14, 2018)

When it comes to brand-building, the science of color is a discipline unto itself. While certain colors encourage calm and tranquility, others energize or even induce hunger. They are perhaps one...

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Understanding the New USPS Move Update Standards

(January 23, 2018)

If you’ve earmarked budget for direct mail in 2018, chances are you’re aware of the new USPS® postage rates that went into effect this month – on January 21 to be exact. Accompanying the new rates...

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Direct Mail in a World Gone Digital (Infographic)

(January 11, 2018)

There’s no denying it – we live in a digital first world. The average U.S. adult spends nine hours a day in front of a digital screen, and more often than not our mobile phones are the first thing...

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