SG360° Blog


Want More From Your Abandoned Cart Recovery Program? Add Direct Mail.

(June 27, 2018)

Abandoned cart. These two, seemingly simple words are causing an increasing amount of heartache across the e-commerce world. With an impact of $18 billion in annual lost revenue, cart recovery...

More >

3 Ways Direct Mail Packs A Serious Punch for Online-Only Brands

(May 30, 2018)

With e-commerce as the backbone of today’s modern retail world there has been an almost meteoric rise of online-only brands. While these companies have found initial success through the economies...

More >

Overcoming the Challenges of Digital Advertising With Direct Mail

(May 03, 2018)

As any marketer knows – no channel is perfect. Creating a successful marketing strategy requires understanding the challenges inherent in each channel and leveraging the right mix – both online...

More >

Customer Data Security - Do Your Marketing Partners Have You Covered?

(April 16, 2018)

As the oft-quoted expression goes, "With great power comes great responsibility."

Data holds the greatest of power in today's business landscape. For the marketing partners you've entrusted your...

More >

4 Key Benefits of Direct Mail Product Sampling

(April 03, 2018)

We’re all familiar with the headlines – retail is in the midst of a seismic shift. E-commerce sales continue to accelerate while brick and mortar stores struggle. 

For product-based brands, this...

More >

Still Segmenting Customers By Generation? It's Time To Update Your Strategy.

(March 13, 2018)

Customer segmentation – it is and forever will be, one of the most critical practices undertaken by marketers in the pursuit of increasing the delivery, response and overall impact of their...

More >

Not Working With A G7 Qualified Printer? Here's Why You Need To Be

(February 14, 2018)

When it comes to brand-building, the science of color is a discipline unto itself. While certain colors encourage calm and tranquility, others energize or even induce hunger. They are perhaps one...

More >

Understanding the New USPS Move Update Standards

(January 23, 2018)

If you’ve earmarked budget for direct mail in 2018, chances are you’re aware of the new USPS® postage rates that went into effect this month – on January 21 to be exact. Accompanying the new rates...

More >

Direct Mail in a World Gone Digital (Infographic)

(January 11, 2018)

There’s no denying it – we live in a digital first world. The average U.S. adult spends nine hours a day in front of a digital screen, and more often than not our mobile phones are the first thing...

More >